Future-Proofing Your Mobile Pocketbook Advertising Strategy
Mobile Pocketbook Advertising
Mobile wallets, like Apple Pocketbook and Google Budget, store electronic versions of bank card, commitment cards, event tickets, promo codes and more. They're an invaluable consumer interaction device for brands because they're a long-term, easy-to-find, low-barrier way to link and convert.
Unlike emails or social networks advertisements, mobile pocketbook passes can be constantly updated with dynamic mobile advertising material-- which customers desire and anticipate. As an example, a retailer can set up an automated campaign that sends daily offers to its mobile budget pass owners for a minimal amount of time.
This sort of targeted messaging programs you care about your most loyal customers while also driving more transaction frequency-- a powerful combination. It's a particularly efficient method for brand names that wish to drive client commitment without having an app.